Parents Getting Early Start On Kids’ Supply Lists

Does the early bird get the worm? More than 500 moms of grade-school-aged children surveyed apparently think so.

Early Start

According to the U.S. Census Bureau, nearly 55 million students will return to school this year, and moms aren’t waiting until the last minute to start their shopping. A 2005 back-to-school survey by Parenting? magazine’s MomConnections? revealed that nearly 90 percent of moms begin their back-to-school shopping at least two weeks or more before the first day of school-with more than half starting their shopping one to three months ahead of time. And more than 50 percent of moms say they look forward to taking their children to buy school supplies.

The Basics

“Our mothers are using this time to reflect on their youth and to fondly remember when their mothers took them back-to-school shopping,” says Cheryl Wilbur, market researcher at Parenting magazine.

So what are moms buying? Certain tried-and-true products, such as Elmer’s Washable School Glue and Glue Sticks, still show up year after year. Moms say certain brands, such as Elmer’s Glue, No. 2 pencils and Mead? notebooks, make them feel nostalgic for the first day of school. Most moms buy at least two bottles of white glue and three glue sticks per school year. Other list must-haves include folders, notebooks, lunchboxes, scissors, glue, pencils, rulers and calculators.

College Savings

Moms aren’t skimping on school supplies either. “The average American family is spending between $35 and $50 per child on back-to-school supplies,” Wilbur says. More than 75 percent of moms say their children need more items for school than they did as children, with nearly 50 percent of moms saying their children need more than twice as many supplies.

The good news is that companies such as Elmer’s are joining Upromise? to help families save for college while they shop for school supplies. Upromise is a free college savings program for families.

Every time Upromise members make qualified purchases at participating retailers, they’ll receive a percentage of what they spent as college savings. This back-to-school season, Upromise members who buy designated Elmer’s or Instant Krazy Glue? products with a Upromise registered grocery loyalty card will receive 3 percent of their purchase deposited into their Upromise account.

Related Post

Help For The Hyperactive Child – Four Action... The first action point to plan some practical help for the hyperactive child is to make sure that their breakfast is not overloaded with sugar and car...
My Son is a total loser Thе recent arctic cold snap thаt brought frigid temperatures аnd thе season’s first snow tо Denver, аlѕо reminded me оf а fact I simply cannot deny: m...
Family Relationships: Unraveling Threads The issue of teen pregnancy requires one to dig deeper into the problem in hopes of finding answers to the most difficult and confusing questions. It ...
Little Tikes Offering The Finest In Toys When you see or hear Little Tikes, what comes to mind for you? Little Tykes has been offering the finest in baby toys, toddler toys, and preschool toy...
Surrogacy Spreading Happiness on Millions of Prosp... About 10% of male and females of reproductive age today are suffering from infertility. A report reveals that 6.1 million people in U.S. are affected ...
What Are The Signs That Your Teenage Kids Are In A... Depression іѕ thе hardest state thаt а man саn experience. If you have this, it's like thе end оf everything. Like your energy level wаѕ taken out ...
Articles On Parenting: Fact Or Fiction? As a parent, it is important to get good information when it comes to parenting your children. There is nothing worse than reading articles on parenti...
Show You Trust And It Will Be Returned Parenting is not something one should ever take lightly. Having children is a 24-hours business and taking good care of your kids is something you sho...
Angry Children: How To Help Them When it comes to showing anger, adults do not hesitate to verbally express it but children have much different ways of dealing with anger. Here are so...
All About Parenting: Good parenting skills Everyone thinks that they have parenting down, until they become one. It is so easy to stand child free in a grocery store and condemn the parents of ...